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15 2011

Email Wins Hands Down As Favorite Business Mobile Application

Posted in Mobile Marketing | 0 comments

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In March the Enterprise Mobility Survey of 506 U.S. companies reveals what mobile applications were the most popular for the business user.  While email is the most popular use of smart phones for business users, business people also expressed a high interest in instant messaging (IM).  Oddly, the interest in mobile IM was almost twice as high as the use of customer relationship management (CRM) apps.  A large portion of business mobile IM users tend to use Blackberry Messenger as this messaging application into the device.  However, this may change now that Apple has introduced iMessage which will be installed on every Apple device that is shipped with iOS 5.

The following chart summarizes the results of the Enterprise Mobility Survey.

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