(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)
Here are 5 tips to keep in mind as you begin your mobile marketing campaign:
• The screen size of a mobile phone is limited. This means that your messages have to be succinct and you need to get immediately to the essence of your communications.
• Mobile works best for short bursts of valuable information, timely offers, coupons and special invitations.
• Make sure not to abuse your mobile access. Never send boring texts of little consequence. Always, always deliver added value. Abuse of the mobile medium will have severe negative consequences for your brand and company.
• Be creative when you add value. Instead of giving another boring discount, offer a free wine tasting or a signing by a popular offer.
• Be respectful of your customer at all times.
Click here to learn more about the Secrets to Successful Mobile Marketing!