I love examples of successful mobile campaigns. Since its early days for mobile marketing, we can all benefit from looking at campaigns that work well.
Here is a description of what fast food giant McDonalds has been up to in the field of mobile marketing.
Here is how their campaign works:
“The mobile ads reads “How Wholesome is Your Breakfast? Test Your Memory Skills to Find Out. Play Now.”
When consumers tap on the mobile banner ads they are redirected to a mobile landing page where they can sharpen their memory skills about McDonald’s Wholesome Breakfast.
Via the memory game, users are encouraged to tap and match each breakfast item.
Consumers can play the memory game
Consumers also have the option of skipping the game.
If they do that, they are taken to a mobile page that promotes McDonald’s healthy items which are 300 calories or less.
Users can also choose to find the nearest location to try out the products, check out the company’s site where they can look up more nutrition facts or play the game again.
The company is also incorporating social features within the ad that redirect users to its Facebook and Twitter pages.”
This is just the latest in a series of mobile efforts launched by McDonalds. Here are some of the other things they have done.
“Earlier this year McDonald’s used foursquare to promote is new McCafe Shakes and raise money for its Ronald McDonald House Charities.
Consumers were encouraged to check-in on foursquare at any restaurant in the Philadelphia region and send their check-in to Twitter with a @McDPhilly mention.
For every check-in received, McDonald’s donated $1 to Ronald McDonald House Charities”
For the full original article on McDonalds mobile marketing
If you like this post, please share it with your friends!