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30 2011

Mobile Marketing Not A Panacea

Posted in Mobile General, Mobile Marketing | 0 comments


(Want to learn more about how to succeed in mobile marketing?  Please download my free “Secrets to Successful Mobile Marketing” video now)

Mobile marketing is powerful.

Mobile marketing is direct and personal.

Mobile marketing is cost-effective.

You can send a text in seconds, you don’t have to fight spam filters and with a 95% open rate, you know your customer will receive the message.

Mobile coupon redemption rates are said to be as high as 30% because the offer is opened and always available as long as the customer has their phone with them.

Having said all that, mobile marketing is still not a panacea for all ills.

When you consider mobile marketing, remember that it is a tool and should be considered an extension to your current marketing, not a replacement for it. It should be integrated into your entire pre-existing program including online, direct mail and traditional advertising.  Don’t expect it to carry the entire burden of your marketing program.  However it is sure that it will add a fresh touch and energy to your current efforts.

Click here to learn more about the Secrets to Successful Mobile Marketing!