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The figures show that search traffic through smartphone and tablet devices has seen a 181 per cent increase in the first three months of 2011 compared to last year’s figures.
With more and more people searching via a mobile browser there are lots of opportunities for brands to capitalize on the popularity and cost efficiencies of mobile search campaigns.
As mobile moves from the ear to the hand it has opened up new and engaging channels for brands to reach their consumers.
For mobile search, it is crucial to appear on the first handful of search listings as users will be reluctant to scroll through pages. Search optimization must be focused on the services people need whilst on the move.
Mobile search is driven by an immediate need for information – therefore it’s important to ensure your pages are optimized for users to gain easy access to quick, relevant and targeted content that incorporates location and time. It is also vital that your site displays well on different devices, as if people can’t interact with you, they can’t buy from you.
When optimizing your site for mobile, you should use short keywords as people don’t want to type long worded search queries.
In addition, you should consider adopting keywords that are often misspelt, which often occurs when people type using the mobile keyboard.
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