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17 2011

Six Sexy Facts About Mobile Search

Posted in Mobile Marketing | 0 comments

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)

What do we know about mobile search?Mobile Seaerch

  • 58% of mobile users are on the mobile web at least once a day (Google)
  • 90% of mobile users search local information (Google)
  • 87% of local mobile searchers take action from their search (Google)
  • More than 50% of all calls driven by local search ads are made from mobile phones, double the number in the last year
  • Consumers calling from their mobile phones say on the phone longer and have a higher tendency to convert because they are closer to the point of purchase
  • Mobile searchers are more likely to have a location qualifier (i.e. the keywords they use will tend to be location-specific)

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