Mobile marketing is not just for the Big Guys, it is also perfect for small businesses.
It is still not too late for you to employ amobile marketing strategy for the Christmas season. The world has been a flutter with mobile’s performance on both Cyber Monday and Black Friday. Why miss out on a lot more sales. And the best part about it is if you prepare for the Christmas season now, you will reap the benefit from your mobile marketingstrategies well into the New Year.
Here are 5 ideas from Mashable to get you going:
“1. Create a Specialized Mobile Holiday App
One study shows that 43% of mobile shoppers have downloaded a retail app. Even if you already offer an app for your business, consider creating an app especially for the holiday season — it will do even more to attract last-minute shoppers.
With a number of low-cost, DIY tools available on the market, small businesses can easily create and update universal apps that can be ready for distribution the same day. In addition to holiday specials and store hours, your app should include a feedback form and some sort of coupon designed to boost sales during the post-holiday slump. Your feedback form should ask customers what kind of mobile outreach they would be most receptive to and collect their mobile numbers for your 2012 campaigns.
2. Build your Mobile Database
If even the simplest app is beyond your reach right now, collecting customer mobile numbers will be critical for your 2012 campaigns. The increase in store traffic during the holidays will translate to a larger database. Hand customers their very last paper coupon at the point-of-sale to redeem in-store post-holiday, in exchange for their mobile number. You can also add a form field to your website prompting customers to enter their mobile numbers in exchange for a coupon or special offer.
Building your mobile database will allow you to take advantage of text or SMS marketing campaigns next year, a low-cost mobile marketing channel that is accessible to 100% of mobile phone users.
3. Get in on Location-Based Deal Services
Though spending is on the rise this year, consumers are still looking for ways to stretch their dollars, and they’re doing it via their mobile devices. Fifty-three percent of Americans are willing to provide their location in exchange for more relevant content and better information, including mobile deals.
Do your bottom line a favor and sign up for mobile deal and location-based platforms to make sure you’re discovered. From Shopkick to Groupon, Foursquare to Yelp, research your options and sign up to bring in new — and possibly repeat — customers. For example, consider offering a limited-time holiday special on Foursquare that, once unlocked via checkin, rewards customers.
4. Engage Customers with a Holiday-Themed QR Code
QR code marketing is a great way to build brand awareness and take advantage of a new technology, especially since 90 million people in the U.S. own smartphones — up 10% from three months ago, according to a survey just released by comScore.
It’s surprisingly easy to customize QR codes, making yours stand out from the crowd. Do it yourself or visit a website like QRlicious, which promises a QR code turnaround time of 24 hours.
If executed properly, QR codes can transform static print campaigns into interactive, trackable advertisements. EShave, which offers upscale shaving products and accessories, placed QR code posters in several phone kiosks. The QR code leads to a mobile site that lets users create their own shaving sets, and was also designed to drive foot traffic to their Rockefeller Center store in New York.
At the very least, your holiday QR code should link to a landing page that encourages holiday shoppers to redeem exclusive discounts.
5. Provide an Integrated Holiday Marketing Campaign
Integrating all or some of the above tactics will bolster your holiday marketing campaigns, but make sure to also promote your mobile presence in-store. For instance, throughout the store display a QR code that links to your app or a special promotion. Display in your store window to attract prospective customers even when you’re closed. Incorporate your QR code and/or app link into your holiday email blasts and promote them on your website and via social media. Companies like Modern Postcard offer quick turnaround and will also print your QR code onto direct mail. Let customers know which deal websites you belong to with store signage and through your usual communication channels.”
For the full original article on mobile marketing for the Christmas holidays
Retailers around the country are seriously putting a lot of energy behind their holiday mobile marketing campaigns. Shouldn’t you be too?
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