Local businesses need to get into mobile marketing. Your customer expects to find you (and be able to read about you!) on their mobile phones. Don’t miss out on all that mobile marketing has to offer.
Check out the following findings from Google:
“Google notes through its research that:
- 79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer.
- 70% use their smartphones while in a store.
- 77% have contacted a business via mobile, with 61% calling and 59% visiting the local business.
Google says that users are now expecting to engage with local businesses though their mobile devices. Think about it: did you go to a local businesses mobile website this year? Did that business have an app or a website optimized for mobile? People on the go rely on their smartphones for information and nothing is more fundamental to consumers then how they spend their money. Brands and retailers have to come to understand that the way users interact with their digital fronts is now being done from smart devices.
In turn, mobile search is changing the user experience. Apple realized this and is one of the reasons that it baked Siri into the iPhone 4S as a way to easily search on the go. Search functions include looking up a local restaurant to see what is on the menu or find directions.
The way ads are delivered via mobile underwent dramatic shifts in 2011. Google calls these the “pipes” of mobile advertising. That includes work on standards like ORMMA or MRAID or how ads are delivered through real-time engagement, real-time-bidding platforms or improvements in HTML5 that have made mobile advertising more seamless and ubiquitous.
Tablets have joined smartphones as an important factors in mobile advertising. Google notes that tablets are now a third screen that marketers have to deal with and that the company saw a 440% spike in tablet traffic in November 2011 from its December 2010 levels on the AdMob network. That number may be partly skewed by the fact that Google consolidated AdMob to mobile devices while keeping AdSense Web only, hence driving traffic numbers to the network.”
Make sure that your local business can be found on mobile phones and that it is easy to navigate. Mobile marketing is the best invention to come around in a long time for the local business. Are you ready?
For the full original article on mobile marketing.
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