Are you thinking maybe you should just not start social media at all because you don’t have the time?
Stop for 2 seconds. Don’t throw the baby out with the bathwater.
Social media will offer you conversations and networking opportunities which will propel your business forward. Don’t forego this because you are worried you will get caught in a time drain. In other words, the risk of missed opportunities is far more important than the risk of lost time.
Having said that, time organization is an essential component to an effective, successful social media program.
I just ran across an article written by Rich Brooks of flyte new media on how to best manage your time when you are implementing social media.
I would like to repeat some of Rich’s pieces of advice and add a few suggestions of my own.
1. Figure out why you are using social media
c. Sales and marketing
d. Some combination of the above
2. Depending on what you want to do, use certain social media vehicles and avoid others:
a. To research, subscribe to RSS feeds in order to track key experts, blogs and podcasts efficiently
b. To network, go to the sites where your consumers are talking. This could be the ‘big’sites like Facebook and Linkedin or smaller, vertical social networking sites
c. To do sales an marketing, create videos and blog. Repurpose your blogs throughout key social networking sites (Linkedin, Facebook and Twitter) to increase your profile.
3. Create a calendar of content
a. Identify the subjects for your blog posts at least 1 month in advance
b. Understand what content you want to integrate on your Facebook Fan Page at least 1 month in advance
4. Create a daily schedule of activities: when to tweet, when to use social networking sites, when to blog, etc.
5. Focus your activities where they have the most impact; go where your customers are. (So, if your customers are on Flickr, post photographs on Flickr). Don’t waste your time talking to people who are not your customers or prospects
6. Don’t worry about the numbers. The quality of your community is much more important than the size of your community. Resist the urge to befriend, follow and link to every person.
7. Be disciplined. Don’t get distracted. Work with a purpose and restrain yourself to looking at every single link or YouTube video that crosses your screen.
8. Use Ping.fm which lets you update your status across dozens of sites; i.e. you can post your blog post simultaneously in several sites
9. Use TubeMogul.com which does the same thing as Ping.fm but for video.
10. Try HootSuite which can help you keep track of several difference social media sites at the same time and allows you to post your tweets in advance.