I have spent a lot of time working, studying and watching social media. I wrote a book in 2008 about the subject (Mastering Web 2.0) I have worked with dozens of clients putting their social media programs together. I have spoken about the subject around the globe.
I think the skepticism about social media has more or less faded away. People understand that social media is here to stay. Now that Facebook exceeds the size of the United States, it is safe to say that no company can afford to ignore it.
But despite all the discussion about social media, I believe the real tale of social media is yet to be told.
And the real tale is about ordinary people. What social media can do for the individual.
The fact is this—if you are an individual with a breathtaking talent or an overwhelming passion, social media can transform your life as well as the lives of people around you. Through social media, you can create a community of people that share your passion which will span the globe. You can gain celebrity through what you once shared in a very narrow scope. You can cast your net out as wide as you want. And of course you can make money off of it. Instead of working at a job you can barely stand, you can take what you really LOVE to do and build a platform for it through social media.
It doesn’t matter what you do. It doesn’t matter who you are or what you do. You can fly fish or garden or embroider or horse back ride or cook. If you are great at it or even semi-great, you can use that passion of yours as a launching pad for a new life.
That is what makes social media the powerhouse that it is.