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02 2009

The Fear Factor

Posted in Social Media | 0 comments

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones” John Cage
Corporations have a natural resistance against social media whether we are talking about blogs, social networking sites, podcasting or Twitter. In the eyes of many companies, social media is frightening. Companies like to control the content of their communications. Social media tools stand for the opposite: they are open, hard to control and difficult to monitor. So why bother?
There are lots of reasons why we should all bother. Here is a list of benefits social media can bring to any organization:
• It generates solid leads
• Done correctly, you can make lots of sales to profitable niche markets
• It enhances your placement with search engines
• It will improve your relationships with existing customers and cement relationships with prospects
• It will help you stay better connected with business partners
• It will allow you to conduct groundbreaking research and development
• It will let you educate customers and prospects about existing and new products
• It will help you understand the opinions and desires of your consumer
• It will allow you to communicate with employees to create a better, more productive working environment
• It will position you as a thought leader in your industry.
And the best of all benefits is social media’s price tag. With social media, you can get all of the above far less expensively than with any traditional marketing tool.

Its time to fling your doubts out the window and begin to embrace the possibilities of social media.

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones” John Cage
Corporations have a natural resistance against social media whether we are talking about blogs, social networking sites, podcasting or Twitter. In the eyes of many companies, social media is frightening. Companies like to control the content of their communications. Social media tools stand for the opposite: they are open, hard to control and difficult to monitor. So why bother?
There are lots of reasons why we should all bother. Here is a list of benefits social media can bring to any organization:
• It generates solid leads
• Done correctly, you can make lots of sales to profitable niche markets
• It enhances your placement with search engines
• It will improve your relationships with existing customers and cement relationships with prospects
• It will help you stay better connected with business partners
• It will allow you to conduct groundbreaking research and development
• It will let you educate customers and prospects about existing and new products
• It will help you understand the opinions and desires of your consumer
• It will allow you to communicate with employees to create a better, more productive working environment
• It will position you as a thought leader in your industry.
And the best of all benefits is social media’s price tag. With social media, you can get all of the above far less expensively than with any traditional marketing tool.

Its time to fling your doubts out the window and begin to embrace the possibilities of social media.

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones” John Cage
Corporations have a natural resistance against social media whether we are talking about blogs, social networking sites, podcasting or Twitter. In the eyes of many companies, social media is frightening. Companies like to control the content of their communications. Social media tools stand for the opposite: they are open, hard to control and difficult to monitor. So why bother?
There are lots of reasons why we should all bother. Here is a list of benefits social media can bring to any organization:
• It generates solid leads
• Done correctly, you can make lots of sales to profitable niche markets
• It enhances your placement with search engines
• It will improve your relationships with existing customers and cement relationships with prospects
• It will help you stay better connected with business partners
• It will allow you to conduct groundbreaking research and development
• It will let you educate customers and prospects about existing and new products
• It will help you understand the opinions and desires of your consumer
• It will allow you to communicate with employees to create a better, more productive working environment
• It will position you as a thought leader in your industry.
And the best of all benefits is social media’s price tag. With social media, you can get all of the above far less expensively than with any traditional marketing tool.

Its time to fling your doubts out the window and begin to embrace the possibilities of social media.

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones” John Cage
Corporations have a natural resistance against social media whether we are talking about blogs, social networking sites, podcasting or Twitter. In the eyes of many companies, social media is frightening. Companies like to control the content of their communications. Social media tools stand for the opposite: they are open, hard to control and difficult to monitor. So why bother?
There are lots of reasons why we should all bother. Here is a list of benefits social media can bring to any organization:
• It generates solid leads
• Done correctly, you can make lots of sales to profitable niche markets
• It enhances your placement with search engines
• It will improve your relationships with existing customers and cement relationships with prospects
• It will help you stay better connected with business partners
• It will allow you to conduct groundbreaking research and development
• It will let you educate customers and prospects about existing and new products
• It will help you understand the opinions and desires of your consumer
• It will allow you to communicate with employees to create a better, more productive working environment
• It will position you as a thought leader in your industry.
And the best of all benefits is social media’s price tag. With social media, you can get all of the above far less expensively than with any traditional marketing tool.

Its time to fling your doubts out the window and begin to embrace the possibilities of social media.