90% of the problems I see with companies is they are falling head over heels about various social media tools but have NO strategy.
Putting the cart before the horse means trouble. And very often failure.
You need to know what your overarching goal is when it comes to social media. You have to have a framework to succeed. Otherwise you are just grabbing at social media straws and the only thing that is certain is that you will be disappointed.
Let’s be perfectly clear. Dabbling in Facebook or throwing up a Twitter account is NOT a strategy. A strategy, originally a military term, is an overarching goal or mission. It is a plan. Your plan for social media could be many things:
- Building a bigger community
- Selling more products
- Promoting an event
- Talking to a a community of passion
- Getting more leads
Do you grab a screwdriver and say hey…what can I fix today? Or do you say, I have a problem and I need to figure out how to fix it and maybe my screwdriver can help me out? Of course, it is the latter.
Figure out what you want to achieve first. THEN , choose which social media tool-if any-you want to employ to help you succeed.
If you want to learn about the 6 other frequent social media mistakes and how you can avoid them, you absolutely must sign up for my FREE webinar that I will host on November 19th. The webinar, called Unleashing The Power Of Social Media will be held at two convenient times, One at 9 am PST and the second at 6 pm PST The webinar will be 70 minutes packed of free information and insights that you can put to use immediately. Whether you are a Fortune 500 company, a solo entrepreneur or a non-profit organization, you MUST attend this phone call if you want to learn how to capture the social media wave. Spaces are limited so hurry to sign up now at http://bit.ly/24eLOk.