If you market to women, make sure to take a look at a 2009 study (survey conducted by BlogHer-the women’s blog network along with iVillage and Compass Partners)—the results are stunning.
· To start with, the study finds that 42 million women in the US (roughly 53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly.
· As women spend more time with social media, they spend less time with traditional media: 36% less time reading magazines, 39% less on newspapers, and 30% less time watching TV.
· Social networks like Facebook get the most usage.
· Blogs are women’s second choice in social media
· Forums and discussion boards are in third place
· Twitter is the last choice by a long shot. (If women are at the center of your marketing efforts, you may want to re-think the role of Twitter in your mix).
· The women who post to blogs are the most actively engaged and spend the most time online
o Over 80% also participate in social networks like Facebook
o Over one-third participate in Twitter
o Women who blog are more likely to be tech savvy and take time to search for new products online
· Women are more likely to go to social networks for beauty, entertainment and dating advice
· For the majority of other categories, women look to blogs
You can read the entire survey which was released in April 2009.