People are talking about you. RIGHT NOW. On the Social Web. On Twitter. Facebook. LinkedIn. Across forums and blogs. Aren’t you curious what they are saying?
The bottom line is this. Even if you never open a Twitter account, never write a single word for a blog, never create a Facebook page, it is an absolute no brainer that you the VERY LEAST know what people are saying about you.
Over 400 million people participate on the New Social Web. They share ideas and they talk about companies and products. Whether you like it or not, they are gossiping about you and your company and brands. It is imperative that you understand the contents of this conversation–the good, the bad and the ugly.
There are a host of social media monitoring tools out there. (Techrigy, Radan6 and Scoutlabs are among some of the better known ones) These tools pick up conversations throughout the social web and collate them for you in different ways. But they fall short of a full strategic analysis; only a human being can do that for you.
As a recent student of the leadership class given by the Social Media Academy, I learned how best to conduct an audit of the social media space. If you are interested in learning more, there will be a webinar on July 22nd at 9 a.m. PST which will review an audit we did on Citrix Go To Webinar.
No matter what company you run, you should be there. Find out what a serious social media assessment can look like and understand how you can apply this methodology to your company.
I will present the competitive section of the audit (which covers Webex). http://budurl.com/gubu Will look forward to seeing you there.