Like so many social media platforms, people are confused how to really tap into the power of the blog. They take a stab at using it, make mistakes, get disappointed and ultimately abandon their blog altogether.
The Web is notoriously littered with the carcasses of blogs gone wrong—and discarded forever on the side of the Internet highway. This phenomenon is so common that the abandoned blog has almost become a rite of passage into the Web 2.0 world.
Last year the New York Times reported that, according to a Technorati 2008 survey, only 7.4 million of the 133 million blogs the company tracks were updated in the last 120 days. This means that about 95% of blogs are inactive.
What a pity!
A blog is one of the most powerful tools available to you. It will deliver thought leadership, a robust community of followers and brand recognition which will drive sales.
But the power of a blog is only available to you if you execute it correctly.
I thought it would be worthwhile to make a check list of the right and wrong way to implement your blog:
The Wrong Way To Blog:
A poor blog will exhibit the following weaknesses:
• Not enough posts
• Intermittent, irregular posting
• Excessively long posts
• Posts that are no more than thinly veiled promotions; people visit blogs for interesting, original information, not to buy
• A lack of keywords
• No variety
• No pictures
• No distribution throughout the Social Web
The Right Way
A blog executed correctly will combine the following strengths:
• Ongoing original content that keeps your readers coming back for more
• Consistent posting
• Varied material that provides a balance of practical tips, strategic advice, comments on other blogs, statistics and interviews with other experts
• Frequent blogging; to obtain excellent traffic results, you should post 3 times a week
• Each post will include a picture to add visual texture
• Natural integration of strong keywords into your posts’ headlines and content.
• Automatic re-posting of your blog content throughout the Social Web
Do you have any other ideas?