(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)
As a local business, you really cannot afford to miss the mobile opportunity. Why? Because mobile is an absolute perfect fit with local. Take a look at the Comscore study entitled the “State of Local Search’. If you are reticent about entering into the mobile arena, these statistics may very well change your mind.
- 77.1 million mobile subscribers access local business content in 2011, up 34% from 2010
- Local content users account for 33% of all mobile subscribers, up from 25% in 2010
- GPS-capable devices helped fuel this local mobile content growth. Today 87% of mobile content users use GPS-capable devices
- 64% of local mobile content users own smartphones
- The favorite content topics are as followed:
o Movie information
o Restaurant Information
o Business Directories
- 73% of users access local content via a browser while 56% access content users through an application (up 34% from 2010)
Click here to learn more about the Secrets to Successful Mobile Marketing!