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Liz Claiborne Inc recently commissioned a quantitative study of shoppers to find out what consumers like in terms of mobile. While the majority of participants liked smart phone applications like mobile coupons and product search, they were less certain about social location apps. 30% said they expected to use mobile check-in services. In fact, mobile check-ins were the least popular activity.
Study conducted by Group SJR for Liz Claiborne Inc.
But these findings are no surprise to Foursquare. Foursquare has acknowledged that people aren’t just checking in for the ‘fun’ of checking in. They want-and expect-deals to follow. So checking in isn’t enough in and of itself. It needs to be coupled with a ‘reward’ in the form of a mobile coupon or deal. No wonder Foursquare has entered into several high-profile partnerships recently including with Groupon and Living Social which will insure that check-ins are tied more directly with discounts.
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