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12 2011

The M-Commerce Magic Wand

Posted in M-Commerce | 0 comments

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)

m-commerceA recent Nielsen study commissioned by Yahoo! enlightens us about mobile shopping behavior.

Here are the highlights of the study:

  • Mobile devices are accessed frequently in stores which mean they have the potential to be a tremendous advertising vehicle for retailers.

o   9 out of 10 mobile users have accessed the mobile web while at a store

o   50% of in-store mobile web activity is related to shopping

o   48% of in-store mobile users take and/or send a picture of a product to a friend or family member

  • 51% of consumers say they make a purchase after doing research on their mobile phone

o   16% use their mobile phones for shopping research

o   57% of mobile Internet users are extremely interested in using their mobile phones for shopping research in the next 12 months

  • 1 in 5 mobile shoppers who have seen mobile ads while shopping say they always look at it.
  • Consumers want their mobile ads to include price,, product features and benefits
  • 86% of mobile Internet users (and 92% of 13-24ss) use their mobile devices at the same time they watch TV.

o   25% browse content related to what they are watching

  • Mobile is perfect for impulse buys, time sensitive purchases and when a PC is not available

o   56% said it’s great when I’m not at my PC/laptop

o   45% said it’s great to research unplanned purchases

o   41% use it for impulse buys

Mobile shopping research is in its infancy. But it is clearly a fertile area. They key is to provide your audience with pertinent information right at the time of purchase or when they are doing their product research.

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