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07 2011

Mobile Advertising Continues To Disappoint

Posted in Mobile Advertising | 0 comments

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According to a July 2011 Prosper Mobile Insights survey, respondents are lukewarm about mobile advertising:

* only 11% of respondents said that the ads on smartphones and tablets influenced their purchase decisions

* 41% said they occasionally influenced their purchase decisions

* 48% said that mobile ads never influenced their purchase decisions.

Having said all of that, it appears that mobile ads are noticed more by users who download apps and music more regularly. 72% of smartphone/tablet users pay attention to mobile ads while downloading apps and music either regularly or occasionally This may explain why so many companies complain about their ROI on mobile advertising. Keywords:


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