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• Asia is experiencing the fastest growth in mobile advertising (26%) versus the rest of the world (21%)
• Asia’s mobile advertising boom is being driven by smartphones which now represent 22% of all mobile ads for the regions.
• 80% of mobile web users in Asia ‘shop while they move”
• Asian mobile shoppers’ favorite choices? Movies, games, music and clothes.
All the above facts come from a recent report from InMobi, one of the world’s largest mobile advertising networks. One of the explanations for the popularity and growth of mobile advertising is explained by Atul Satija, InMObi’s regional VP and Managing Director “The mobile phone screen is the primary screen for Internet use in Asia, a fact which will drive Asia to innovate in the mobile space potentially ahead of the world’s most advanced media markets”.
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