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19 2011

Google Moves Inside With Mobile Maps

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Mobile Maps

Google Moves Inside With Mobile Maps

In a new twist on why mobile is synonymous with ‘local, Google Maps for Androids has just moved inside.  You can now find maps for many indoor locations including shopping malls and airports.

Clint Boulton gives us the full scoop on Google’s mobile map making and how it works:

Google upgraded Maps for Android to letsmartphone and tablet users in the United States and Japan see where they are and what places they might want to check outwhile they are indoors. Google is comparing the new directions to the physical map directories that shoppers find in malls, or those that travelers use to find their way inside airports.

Here’s how it works

Google Maps 6.0 for Android will display detailed floor plans when a user is looking at a map on the app and zooms in on a building where an indoor map is available. Users’ approximate locations will be indicated with a blue dot icon within several metres.

Google Maps

Google Maps for Android also uses the Android phone’s location detection capabilities, which tap GPS, cell towers and Wi-Fi hubs for data and communicate it to Google’s location servers, automatically updating the map layout as users move up or down a level in a building with multiple floors.

The software takes the strain off the footwear by helping users to find the food court in a massive mall, or find a specific gate or restaurant in an airport, by looking at Google Maps on an Android phone. Example indoor maps have been posted on Google’s corporate blog post.

Participants in the indoor mapping app include Mall of America in Minneapolis (pictured, showing floor selector) and retailers Ikea, The Home Depot, Macy’s and Bloomingdale’s in the United States. In Japan, participating parties include Daimaru, Takashimaya and Mitsukoshi.

Airports involved with the new programme include San Francisco International Airport in Google’s home state, Hartsfield-Jackson Atlanta International Airport, Chicago’s O’Hare, Narita International in Japan, and and more.

Google, which will add new indoor maps, invited business owners to participate in its programme by submitting their floor plans. The effort is an extension of Google’s bid to organise the world’s information online for the purpose of converting it to advertising dollars. Squeezing more ad money out of mobile services is a company priority.

The tricky part about mapping indoor stores and other locations is that Google must get permission first, which can be challenging. Google will have to find ways to coax intensely private states or countries to let it use its topographic information and other data online for the whole world to see.”

To see the full article on Mobile Maps

Mobile and local are kissing cousins and with Google maps moving indoors they just got a little bit closer.

Interested in knowing more about mobile marketing? Why don’t you check out this great resource.

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