Mobile coupons are probably one of the simplest and most effective tool you can use to benefit from mobile marketing. The age-old tradition of coupons has been given new wings in the new mobile era. A mobile coupon receives a much greater redemption rate than its print cousins and is far easier to implement. If you want to put a fire under your sales, consider implementing a mobile coupon campaign today.
Here are some tips on how you can do this:
“Using auto-responders is a great way to run a mobile coupon campaign. Your call to action will encourage them to opt-in to receive your mobile coupon. Once they do, the auto-responder will trigger and send a message that can contain a mobile coupon. Once the person has opted-in, additional messages can be sent to them with additional coupons to drive them towards your business and keep them coming back.
What you offer with your coupons will determine whether or not your advertising is wasted or not. Coupons can go both ways by either not generating revenue, or by not peaking the interest of the consumer. To form an effective coupon, you must stay within the gray area of making sure the coupon is effective for the business to make money, but also provides a good incentive for the consumer. A couple of “rules of thumb” to keep in mind when forming an effective coupon campaign:
- Don’t just give away your product. Yes, it is good to provide great incentive for people to opt-in by giving away something for free, however this isn’t making the business any revenue and the consumer is likely to just redeem the free coupon and nothing more. Combine your coupon offer with purchase of some other product that will bring you revenue.
- If time is a factor, be sure to send your coupons at the appropriate times to increase likelihood of coupon redemption and conversion. For example, a restaurant who uses text marketing could formulate a coupon to be sent out with a lunch offer of 1/2 off an entree with the purchase of an entree. A strategic time to send those messages to the subscribers would be about an hour before lunch time. This is when people are thinking about what to have for lunch and once those coupons reach them, they can then make up their mind to patronize the restaurant.
- Continue providing value to your customers by making your coupons valuable and worth the subscriber’s time.” As mentioned in previous articles, marketing is a constant effort of keeping consumers happy and excited about patronizing a business. It has also been mentioned in a previous article titled Permission Based Mobile Marketing – The What, the How, and the Benefits that consumers essentially trade their consent to receive something of value. For them to trade their consent, make sure the messages are of value.”
For the original article on mobile coupons
Mobile coupon campaigns are really nothing more than sending a text message out to your customer base and offering them value either in terms of the customer’s time or money.
The irony is that I speak to people daily who are concerned that mobile is ‘difficult’. In reality, nothing could be easier than launching a mobile coupon campaign.
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