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30 2011

Small Businesses Shift Decisively Towards Digital/Online Marketing

Posted in Mobile General | 0 comments

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Wow. What a difference a few years make!

Only a few years ago, small businesses were reticent to go online at all and weren’t ‘sure’ about the medium.  Now, according to a new spending forecast published by BIA/Kelsey, it looks that SMB’s will devote an amazing 70% of their marketing budgets to digital and online media.

  • From 2010 to 2015, small businesses spending for media and marketing will grow from $22.4 billion to $40.2 billion, a 12% compound annual growth.
  • During the same period, traditional advertising for SMB will remain flat while spending on digital/online media will grow from $5.4 billion in 2010 to $16.6 billion in 2015.

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