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A UK mobile marketing company Txtlocal has teamed up with SAFE@LAST, a charity offering services for young people who have run away. SAFE@LAST provides services ranging from prevention to crisis intervention, but with a text messaging twist.
The partnership allows young people to text to the helpline. Txtlocal has a control panel which lets its users text thousands of people in just a few minutes. SAFE@LAST advertises a keyword and a short code that young people who need help can use. The youth can then text SAFE to 60777 and the charity will reply to them via text and offer advice.
This is a great idea because young people are very familiar and comfortable with text messaging and yet it still has certain anonymity to it
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