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13 2011

The Mobile Movement

Posted in Mobile General | 0 comments

(Want to learn more about how to succeed in mobile marketing? Please download my free “Secrets to Successful Mobile Marketing” video now)

Google’s Study called « The Mobile Movement » conducted with OTX MediaCT in April 2011 makes for interesting reading.

Here are the highlights:

1.      Search engine websites are the most visited sites on mobile (77%).  This is followed by social networking, retail and video sharing sites.   The lesson?  SEO is just as important with mobile so you need to make sure you are doing well.

2.      News, dining and navigational information are sought out by over 50% of smartphone users. Mobile matters.  Even if you don’t market a product or service that lends itself way to mobile, you can still offer something of value on mobile.

3.      Nine out of 10 smartphone searches result in an action (purchase, visit). 24% recommend a brand or product as a result of a smartphone search.  Make it easier for mobile searchers to take action. Give them a phone number, a send to a friend link, a map or a short code to get more information.

4.       95% of smartphone users have looked for local information.  88% of these users take action within a day. 77% have contacted a business with 61% calling and 59% visiting the local business.  If you are a local business, you need to make it easy for users to take action.  Offer time-sensitive promotions that will motivate users to respond quickly.

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