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- 52.9% smartphone users utilize all the functions of their smartphones.
- 30.4% say they use the basic functions
- 16.7% say they use their smartphones for calling, texting and emailing only
Of all the features of smartphones, the top 3 were:
- Texting (21.6%)
- Internet (16.7%)
- Email (15.7%)
Smartphone users have concerns though. One is the privacy issues linked to location tracking as well as unauthorized access to personal information.
And here is more:
55.9% of smartphone users say they prefer using their smartphone to access the Internet over using a computer.
81.4% of smartphone users say they use their smartphone to browse for products or services
77.5% say they use their smartphone to locate stores or find store hours
50% said they have made a purchase with their smartphone
57.8% read customer reviews
57.8% Research special products
34.3% Scan QR codes
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