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28 2011

Would YOU give up Chocolate For Your Smart Phone?

Posted in Mobile General | 0 comments


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Here are some insights about how attached we are to our smart phones from a recent study called “The Mobile Movement: Understanding Smartphone Users” (Google/Ipsos OTX)

  • 39%  confess to using their phone while on the toilet
  • 1 out of 3 users would give up chocolate for their smart phone
  • 82% notice mobile ads.
  • 50% who see a mobile ad take action. 35% visit a website, 49% purchase
  • 88%  of those who look for local information on their smart phones take action within a day
  • 81% browse the Internet
  • 48% watch videos on their smart phone
  • 30% use their smart phones while watching TV
  • Search is the most popular activity followed by social networking, retail and video sharing sites
  • 9 out of 10 smart phone searches result in an action (purchase, physical visit, act)
  • 95% of smart phone users are looking for local information

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