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In a recent study done by Resolve Market Research, Cint and Thumspeak, it was discovered that research—whether it was done online or on mobile phones- resulted in roughly the same results. However, what DID differ considerably were the much higher response and completion rates on mobile (43% for mobile versus 24% for online)
LightspeedAhead also did a study last year which likewise revealed the benefits of mobile research particularly its potential with younger respondents as well as its speed. Mobile research appears to beat out its online counterpart in terms of response rates, response times and demographic reach.
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