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Have you noticed some rather strange black and white symbols on print or computer ads? These are called QR codes which stand for Quick Response.
QR codes are the perfect way for you to get extra information to your consumer. It is the same principle as a bar code (the ones you have seen for years in supermarkets) but instead of giving a price, it gives you information the company wants to share with you.
QR codes were invented in Japan in 1994 as a way to track inventory but have now been developed into an advertising tool. You can promote anything with QR codes from special discounts to extra information. It is a super quick and easy way for a business to get a message out to its customers.
QR codes are a favorite with real estate agents. You can put the QR code on a flyer about a property or even a ‘For Sale’ sign and with one quick snap of your mobile camera you can discover everything you need to know about the house: a map of the property, photos, a real estate agent contact and all the details about the size and features of the property.
You can generate your own QR code online and download a free QR Code Reader on line for any smart phone.
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