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According to ABI Research, 5 TRILLION SMS messages will be sent in 2011. According to Singlepoint, of the 5 billion mobile users in 2010, 60% use text messaging and 90% of all messages are written and sent within 3 minutes. The best news of all? 99% of all text messages are actually read.
In sum, SMS is a huge opportunity. It delivers what every marketer on earth wants- a direct one-on-one conversation with their customer.
And it’s so easy! If you have a mobile phone, you have the ability to text. And it’s immediate. A marketer can start with sending a text and then optimize their text messages by including a link to video, audio or a phone call so that users take an action. You can even send a link to an entire mobile site which is packed with graphics, images and forms from an SMS.
The text message with a link is a great way to begin your mobile marketing program. It is cheaper and faster than building an app or a site and the success of your SMS can be measured immediately.
Click here to learn more about the Secrets to Successful Mobile Marketing!